Determinants of attitude towards and purchase intention of private label brands in Ecuador
The purpose of this study is to explain which factors influence the attitude towards private label products and their purchase intention in Ecuador. In this regard, the hypothetical effects of store image, familiarity with the private brand, its perceived quality and risk, and customers’ price consc...
محفوظ في:
| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | Artigo |
| اللغة: | Espanhol |
| منشور في: |
Universidad del Zulia
2023-01-01
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| سلاسل: | Revista Venezolana de Gerencia |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://produccioncientificaluz.org/index.php/rvg/article/view/39407/44386 |
| الوسوم: |
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