The effect of store image and service quality on private label brand image and purchase intention

Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers. Private brands offer consumers relatively high quality products and very attractive prices. On...

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Bibliografiske detaljer

Principais autores:	Nima Soltani-Nejad, Morteza Soltani, Mohammadrahim Esfidani, Gholamreza Jandaghi
Format:	Artigo
Sprog:	Persa
Udgivet:	Yazd University 2022-04-01
Serier:	کاوش‌های مدیریت بازرگانی
Fag:	store image brand image service quality perceived value perceived risk purchase intention private label brand
Online adgang:	http://bar.yazd.ac.ir/article_2819_fa37df8d981c810ba9981be1a56f426e.pdf
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