Consumer Perceptions of Private Label Brands in Pakistan
As the world market share of private label brands (PLBs) increases, so does the importance of and need for research in this field. Given the growing presence of PLBs in Pakistan, this study aims to examine the effects of service quality on PLB image, which we hypothesize affects purchase intention...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Lahore School of Economics
2017-05-01
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| Serie: | The Lahore Journal of Business |
| Soggetti: | |
| Accesso online: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/53 |
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