I trust friends before I trust companies: The mediation of WOM and brand love on psychological contract fulfilment and repurchase intention

Purpose – Consumer psychology research has established the importance of customer satisfaction as a determinant of customer repurchasing intention. Nonetheless, even satisfied customers switch brands. Also, even dissatisfied cus...

詳細記述

書誌詳細

第一著者:	Ismail Juma Ismail
フォーマット:	Artigo
言語:	Inglês
出版事項:	Emerald Publishing 2022-11-01
シリーズ:	Management Matters
主題:	Psychological contract fulfilment Transactional psychological contracts Relational psychological contracts Brand love Word of mouth Customer repurchase intention
オンライン･アクセス:	https://www.emerald.com/insight/content/doi/10.1108/MANM-02-2022-0033/full/pdf
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