The Influence of Brand Preference, Perceived Quality, and Brand Trust on Repurchase Intention (A Study on Somethinc Product Users in Surabaya)

The phenomenon of increasing consumer interest in local skincare products, along with the importance of understanding the variables influencing repurchase intention, has become increasingly relevant. Therefore, this study aims to examine the effect of brand preference, perceived quality, and brand...

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Bibliografische Detailangaben

Hauptverfasser:	Sekar Harum Puspita, R. Yuniardi Rusdianto
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-11-01
Schriftenreihe:	Indonesian Interdisciplinary Journal of Sharia Economics
Schlagworte:	Brand Preference Perceived Quality Brand Trust Repurchase Intention
Online-Zugang:	https://e-journal.uac.ac.id/index.php/iijse/article/view/8210
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