Regional differentiation of branding of territorial communities: empirical evaluation and cluster identification

Purpose. The aim of the study is to identify and evaluate regional differentiation in the branding of territorial communities through an assessment of the four analytical pillars of territorial brand maturity, and the classification of communities according to homogeneous brand characteristics, in o...

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Bibliografische gegevens

Hoofdauteurs:	Liudmyla Tarasovych, Petro Pyvovar, Tetiana Usiuk, Alla Pyvovar, Olga Budnik
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	Institute of Eastern European Research and Consulting 2026-03-01
Reeks:	Agricultural and Resource Economics
Onderwerpen:	territorial brand territorial branding institutional maturity of a brand brand strategy development management territorial community cluster analysis.
Online toegang:	https://are-journal.com/are/article/view/1031
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