Regional differentiation of branding of territorial communities: empirical evaluation and cluster identification

Purpose. The aim of the study is to identify and evaluate regional differentiation in the branding of territorial communities through an assessment of the four analytical pillars of territorial brand maturity, and the classification of communities according to homogeneous brand characteristics, in o...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Liudmyla Tarasovych, Petro Pyvovar, Tetiana Usiuk, Alla Pyvovar, Olga Budnik
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Institute of Eastern European Research and Consulting 2026-03-01
Σειρά:	Agricultural and Resource Economics
Θέματα:	territorial brand territorial branding institutional maturity of a brand brand strategy development management territorial community cluster analysis.
Διαθέσιμο Online:	https://are-journal.com/are/article/view/1031
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