Regional differentiation of branding of territorial communities: empirical evaluation and cluster identification
Purpose. The aim of the study is to identify and evaluate regional differentiation in the branding of territorial communities through an assessment of the four analytical pillars of territorial brand maturity, and the classification of communities according to homogeneous brand characteristics, in o...
Shranjeno v:
| Principais autores: | , , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Institute of Eastern European Research and Consulting
2026-03-01
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| Serija: | Agricultural and Resource Economics |
| Teme: | |
| Online dostop: | https://are-journal.com/are/article/view/1031 |
| Oznake: |
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