Factors affecting customer engagement in AI marketing
The purpose of this study was to establish a new dimensional framework of factors that influence customer engagement in AI marketing. This study employed a mixed-method approach, conducting semi-structured interviews and collecting 448 fully structured surveys from consumers located in the United St...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Elsevier
2025-09-01
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| Series: | Telematics and Informatics Reports |
| Assuntos: | |
| Acceso en liña: | http://www.sciencedirect.com/science/article/pii/S2772503025000441 |
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