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A systematic review of strategic brand management in educational institution: Towards an integrative approach

This study presents a comprehensive systematic review that delves into the multifaceted elements underpinning strategic brand management within the educational context. The primary objective was to examine and synthesize evidence-informed exploration, shedding light on the essential components of s...

Ausführliche Beschreibung

Gespeichert in:
Bibliografische Detailangaben
Hauptverfasser: Toetik Wulyatiningsih, Deske W. Mandagi
Format: Artigo
Sprache:Inglês
Veröffentlicht: Lembaga Pendidikan Islam Ma'aarif NU Kabupaten Magetan 2023-12-01
Schriftenreihe:Edukasia
Schlagworte:
Online-Zugang:http://mail.jurnaledukasia.org/index.php/edukasia/article/view/706
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