Linking Social Media Marketing and Brand Loyalty: The Mediating Role of Brand Gestalt
This study investigates the relationship between social media marketing (SMM), brand gestalt, and brand loyalty. Using a quantitative survey, this research focuses on customers of the online store VictoriaThings. A convenience sampling method was employed, resulting in 265 participants in the surve...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Institut Agama Islam Sunan Giri Ponorogo
2024-06-01
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| Serie: | Indonesian Journal of Islamic Economics and Finance |
| Soggetti: | |
| Accesso online: | https://ejournal.insuriponorogo.ac.id/index.php/jief/article/view/5218 |
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