Linking Social Media Marketing and Brand Loyalty: The Mediating Role of Brand Gestalt
This study investigates the relationship between social media marketing (SMM), brand gestalt, and brand loyalty. Using a quantitative survey, this research focuses on customers of the online store VictoriaThings. A convenience sampling method was employed, resulting in 265 participants in the surve...
I tiakina i:
| Ngā kaituhi matua: | , , |
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| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Institut Agama Islam Sunan Giri Ponorogo
2024-06-01
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| Rangatū: | Indonesian Journal of Islamic Economics and Finance |
| Ngā marau: | |
| Urunga tuihono: | https://ejournal.insuriponorogo.ac.id/index.php/jief/article/view/5218 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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