Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude

This empirical study seeks to elucidate the impact of social media marketing (SMM) on forming brand awareness, brand image, and brand attitude within the educational institution context. In pursuit of these objectives, data were collected through a survey involving 149 respondents comprising curren...

Cijeli opis

Bibliografski detalji

Glavni autori:	Carolin Marhareita, Iwan Waani Kila, Deske W. Mandagi
Format:	Artigo
Jezik:	Inglês
Izdano:	Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo 2022-06-01
Serija:	Qalamuna
Teme:	Social media marketing education institution brand awareness brand image brand attitude
Online pristup:	https://ejournal.insuriponorogo.ac.id/index.php/qalamuna/article/view/4081
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!