Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude
This empirical study seeks to elucidate the impact of social media marketing (SMM) on forming brand awareness, brand image, and brand attitude within the educational institution context. In pursuit of these objectives, data were collected through a survey involving 149 respondents comprising curren...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo
2022-06-01
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| Series: | Qalamuna |
| Assuntos: | |
| Acceso en liña: | https://ejournal.insuriponorogo.ac.id/index.php/qalamuna/article/view/4081 |
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