The role of individual dimensions of business relationship quality and business customer value in building loyalty in microfinance
Abstract This study examines the effects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfinance industry. In addition, the study investigates the mediation effects of BCV...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
SpringerOpen
2025-02-01
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| Серія: | Journal of Innovation and Entrepreneurship |
| Предмети: | |
| Онлайн доступ: | https://doi.org/10.1186/s13731-025-00474-z |
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