The role of individual dimensions of business relationship quality and business customer value in building loyalty in microfinance

Abstract This study examines the effects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfinance industry. In addition, the study investigates the mediation effects of BCV...

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Detalhes bibliográficos

Principais autores:	Amani Gration Tegambwage, Pendo Shukrani Kasoga
Formato:	Artigo
Idioma:	Inglês
Publicado em:	SpringerOpen 2025-02-01
coleção:	Journal of Innovation and Entrepreneurship
Assuntos:	Microenterprise Microfinance institution Business relationship quality Business customer value Customer loyalty
Acesso em linha:	https://doi.org/10.1186/s13731-025-00474-z
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