Estimating the persuasive effects of advertising in presidential primary elections
Presidential primary elections arguably represent the most dynamic campaigns in American politics. Television advertising is a key aspect of strategy that candidates can marshal throughout the campaign. We develop a methodology for measuring the impact of advertising in primary elections that accoun...
Na minha lista:
| Principais autores: | , |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Cambridge University Press
|
| Serier: | Political Science Research and Methods |
| Fag: | |
| Online adgang: | https://www.cambridge.org/core/product/identifier/S2049847025100204/type/journal_article |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|