Estimating the persuasive effects of advertising in presidential primary elections
Presidential primary elections arguably represent the most dynamic campaigns in American politics. Television advertising is a key aspect of strategy that candidates can marshal throughout the campaign. We develop a methodology for measuring the impact of advertising in primary elections that accoun...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Cambridge University Press
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| Serie: | Political Science Research and Methods |
| Soggetti: | |
| Accesso online: | https://www.cambridge.org/core/product/identifier/S2049847025100204/type/journal_article |
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