Estimating the persuasive effects of advertising in presidential primary elections

Presidential primary elections arguably represent the most dynamic campaigns in American politics. Television advertising is a key aspect of strategy that candidates can marshal throughout the campaign. We develop a methodology for measuring the impact of advertising in primary elections that accoun...

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Hlavní autoři:	Robert Bird, Michael Peress
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Cambridge University Press
Edice:	Political Science Research and Methods
Témata:	negative campaigns political advertising primary elections voting behavior
On-line přístup:	https://www.cambridge.org/core/product/identifier/S2049847025100204/type/journal_article
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