An Upside-Down Logic-Based Neutrosophic Methodology: Assessment of Online Marketing Effectiveness in E-Commerce Enterprises
Online marketing plays a central role in the growth and competitiveness of e-commerce enterprises. However, evaluating its performance remains a complex task due to the presence of conflicting indicators, unpredictable user behavior, and shifting contextual factors. Standard evaluation models, which...
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
University of New Mexico
2025-06-01
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| Seri Bilgileri: | Neutrosophic Sets and Systems |
| Konular: | |
| Online Erişim: | https://fs.unm.edu/NSS/45UpsideDown.pdf |
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