An Upside-Down Logic-Based Neutrosophic Methodology: Assessment of Online Marketing Effectiveness in E-Commerce Enterprises
Online marketing plays a central role in the growth and competitiveness of e-commerce enterprises. However, evaluating its performance remains a complex task due to the presence of conflicting indicators, unpredictable user behavior, and shifting contextual factors. Standard evaluation models, which...
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
University of New Mexico
2025-06-01
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| Col·lecció: | Neutrosophic Sets and Systems |
| Matèries: | |
| Accés en línia: | https://fs.unm.edu/NSS/45UpsideDown.pdf |
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