Developing an Integrated Model of Manufacturing Strategy in Coordination with Marketing and Business Strategies, and Studying This Coordination’s Impact on the Organizations’ Performance

Alignment among all the strategies of different sectors in every organization is now being one of the challenges of today’s organizational management. This paper aims to develop an integrated model of manufacturing strategy in coordination with marketing and business strategies. According to the obt...

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Автори:	Seyed Mohammad Aarabi, Amir Mostafavi*
Формат:	Artigo
Мова:	Persa
Опубліковано:	Allameh Tabataba'i University Press 2011-08-01
Серія:	مطالعات مدیریت بهبود و تحول
Предмети:	manufacturing strategy strategic alignment competitiveness business strategy marketing strategy
Онлайн доступ:	https://jmsd.atu.ac.ir/article_1929_7f841c966a0fed597ffd1fa605586db4.pdf
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