Developing an Integrated Model of Manufacturing Strategy in Coordination with Marketing and Business Strategies, and Studying This Coordination’s Impact on the Organizations’ Performance
Alignment among all the strategies of different sectors in every organization is now being one of the challenges of today’s organizational management. This paper aims to develop an integrated model of manufacturing strategy in coordination with marketing and business strategies. According to the obt...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Persa |
| 出版事項: |
Allameh Tabataba'i University Press
2011-08-01
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| シリーズ: | مطالعات مدیریت بهبود و تحول |
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| オンライン・アクセス: | https://jmsd.atu.ac.ir/article_1929_7f841c966a0fed597ffd1fa605586db4.pdf |
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