Developing an Integrated Model of Manufacturing Strategy in Coordination with Marketing and Business Strategies, and Studying This Coordination’s Impact on the Organizations’ Performance

Alignment among all the strategies of different sectors in every organization is now being one of the challenges of today’s organizational management. This paper aims to develop an integrated model of manufacturing strategy in coordination with marketing and business strategies. According to the obt...

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Autors principals:	Seyed Mohammad Aarabi, Amir Mostafavi*
Format:	Artigo
Idioma:	Persa
Publicat:	Allameh Tabataba'i University Press 2011-08-01
Col·lecció:	مطالعات مدیریت بهبود و تحول
Matèries:	manufacturing strategy strategic alignment competitiveness business strategy marketing strategy
Accés en línia:	https://jmsd.atu.ac.ir/article_1929_7f841c966a0fed597ffd1fa605586db4.pdf
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