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Motivational factors and the impact of e-commerce adoption on business performance: Evidence from traditional drink SMEs in Indonesia

This study scrutinizes the motivational factors of e-commerce adoption using the Integrated Model of E-commerce Adoption in SMEs (IMAES) and analyzes its impact on business performance. This is quantitative research. Survey technique used to collect data. The Special Region of Yogyakarta, I...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Nuning Setyowati, Masyhuri Masyhuri, Jangkung Handoyo Mulyo, Irham Irham
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Growing Science 2024-01-01
Rangatū:International Journal of Data and Network Science
Urunga tuihono:http://www.growingscience.com/ijds/Vol8/ijdns_2024_41.pdf
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