Motivational factors and the impact of e-commerce adoption on business performance: Evidence from traditional drink SMEs in Indonesia

This study scrutinizes the motivational factors of e-commerce adoption using the Integrated Model of E-commerce Adoption in SMEs (IMAES) and analyzes its impact on business performance. This is quantitative research. Survey technique used to collect data. The Special Region of Yogyakarta, I...

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Hlavní autoři:	Nuning Setyowati, Masyhuri Masyhuri, Jangkung Handoyo Mulyo, Irham Irham
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Growing Science 2024-01-01
Edice:	International Journal of Data and Network Science
On-line přístup:	http://www.growingscience.com/ijds/Vol8/ijdns_2024_41.pdf
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