Motivational factors and the impact of e-commerce adoption on business performance: Evidence from traditional drink SMEs in Indonesia
This study scrutinizes the motivational factors of e-commerce adoption using the Integrated Model of E-commerce Adoption in SMEs (IMAES) and analyzes its impact on business performance. This is quantitative research. Survey technique used to collect data. The Special Region of Yogyakarta, I...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Growing Science
2024-01-01
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| Serie: | International Journal of Data and Network Science |
| Accesso online: | http://www.growingscience.com/ijds/Vol8/ijdns_2024_41.pdf |
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