The Impact of Customer-Centric Marketing on The Customers’ Retention in The Egyptian Hotels
The Egyptian hotels have to protect and increase market share through creating customers’ retention with the customers through effective Customer-Centric Marketing “CCM” strategies such as permitting customers to customize their own services to their personal needs and requirements using electronic...
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| Principais autores: | , , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Luxor University, Faculty of Tourism & Hotels
2021-12-01
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| 叢編: | International Journal of Tourism and Hospitality Management |
| 主題: | |
| 在線閱讀: | https://ijthm.journals.ekb.eg/article_206805_57ce110e411568600f5bbc3eb4ddb2a4.pdf |
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