The Impact of Customer-Centric Marketing on The Customers’ Retention in The ‎Egyptian Hotels

The Egyptian hotels have to protect and increase market share through creating customers’ retention with the customers through effective Customer-Centric Marketing “CCM” strategies such as permitting customers to customize their own services to their personal needs and requirements using electronic...

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Hlavní autoři:	Ayda Saber, Sabreen Abd Eljalil ‎, Michael Zaki, Tamer Abbas
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Luxor University, Faculty of Tourism & Hotels 2021-12-01
Edice:	International Journal of Tourism and Hospitality Management
Témata:	Customer Centric Marketing (CCM) Customers’ ‎Satisfaction Customers’ Retention Customer orientation ‎Loyalty Programs.‎
On-line přístup:	https://ijthm.journals.ekb.eg/article_206805_57ce110e411568600f5bbc3eb4ddb2a4.pdf
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