Exploring digital marketing strategies in small-sized enterprises in Vietnam
Digital Marketing Strategies (DMSs) play a crucial role in determining the success of an enterprise. However, little research has been conducted on digital marketing strategies for small-sized enterprises in Vietnam. Thus, using a case-study design, the study explores marketing employees’ perception...
Tallennettuna:
| Päätekijät: | , |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2024-03-01
|
| Sarja: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Aiheet: | |
| Linkit: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2742 |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
|