The Influence of Brand Image and Brand Trust on the Decision to Purchase XL Axiata Data Packages in Pontianak
This study aims to determine the effect of brand image and brand trust on purchasing decisions for XL Axiata data packages in Pontianak City. The background of this study is the rapid development of the telecommunications industry, the importance of consumer perceptions of brands, and increasingly...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-09-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Assuntos: | |
| Acceso en liña: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7894 |
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