The Influence of Brand Image and Brand Trust on the Decision to Purchase XL Axiata Data Packages in Pontianak

This study aims to determine the effect of brand image and brand trust on purchasing decisions for XL Axiata data packages in Pontianak City. The background of this study is the rapid development of the telecommunications industry, the importance of consumer perceptions of brands, and increasingly...

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Hlavní autoři:	Gentar Pardeanto, Samsuddin Samsuddin
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-09-01
Edice:	Indonesian Interdisciplinary Journal of Sharia Economics
Témata:	Brand Image, Brand Trust, Purchase Decision
On-line přístup:	https://e-journal.uac.ac.id/index.php/iijse/article/view/7894
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!