GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION
Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intent...
Tallennettuna:
| Päätekijät: | , , , |
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| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
University of Brawijaya
2023-12-01
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| Sarja: | Jurnal Aplikasi Manajemen |
| Aiheet: | |
| Linkit: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/7288 |
| Tagit: |
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