Bridging the Green Purchasing Gap: Drivers of Willingness to Pay for Green Cosmetics Across Consumer Groups

Growing consumer awareness of environmental and health issues has increased demand for sustainable products, yet a persistent gap remains between positive attitudes and actual purchasing behavior. This study addresses inconsistent findings in prior literature regarding the effects of psychological d...

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Hlavní autoři:	Uturestantix Uturestantix, Ari Warokka, Aina Zatil Aqmar
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	MDPI AG 2026-04-01
Edice:	Administrative Sciences
Témata:	green cosmetics personal care consumer purchase intention willingness to pay premium environmental concern health consciousness
On-line přístup:	https://www.mdpi.com/2076-3387/16/5/213
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