Bridging the Green Purchasing Gap: Drivers of Willingness to Pay for Green Cosmetics Across Consumer Groups

Growing consumer awareness of environmental and health issues has increased demand for sustainable products, yet a persistent gap remains between positive attitudes and actual purchasing behavior. This study addresses inconsistent findings in prior literature regarding the effects of psychological d...

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Bibliografski detalji

Glavni autori:	Uturestantix Uturestantix, Ari Warokka, Aina Zatil Aqmar
Format:	Artigo
Jezik:	Inglês
Izdano:	MDPI AG 2026-04-01
Serija:	Administrative Sciences
Teme:	green cosmetics personal care consumer purchase intention willingness to pay premium environmental concern health consciousness
Online pristup:	https://www.mdpi.com/2076-3387/16/5/213
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