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GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION

Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intent...

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Hoofdauteurs: Andika Andika, Nadia Nadia, Mohamad Najmudin, Ale Bemby Hasibuan
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: University of Brawijaya 2023-12-01
Reeks:Jurnal Aplikasi Manajemen
Onderwerpen:
green cosmetics
gender differences
factual purchasing
environmental consciousness
purchase intentions
Online toegang:https://jurnaljam.ub.ac.id/index.php/jam/article/view/7288
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