Analisis e-WOM Newsjacking Arei Outdoor pada Konten Viral Surat Keberatan Eiger Adventure
The social media was enlivened by Eiger's objection letter to content uploaded by YouTubers regarding Eiger product reviews. Eiger's competitor, Arei, used this viral case to create compensation letter content for the public who wanted to review Arei's products. This was considered a smart move to...
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Department of Communications, Universitas Islam Indonesia
2022-10-01
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| Serier: | Jurnal Komunikasi |
| Fag: | |
| Online adgang: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/18418 |
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