THE EFFECT OF CONTENT CREATOR ENDORSEMENTS ON MSME CONSUMERS' PURCHASING DECISIONS

In the digital era, marketing strategies have shifted from conventional media to more dynamic and interactive social media. One of the strategies that is growing rapidly is the use of endorsements by content creators to influence consumer purchase decisions. This study aims to find out the extent of...

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Bibliografiske detaljer

Principais autores:	Nurfaisah Nurfaisah, Abdul Nasser Hasibuan, Budi Gautama
Format:	Artigo
Sprog:	Indonésio
Udgivet:	Nurul Jadid University 2025-06-01
Serier:	Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah
Fag:	endorsement, konten kreator, keputusan pembelian, umkm, media sosial
Online adgang:	https://ejournal.unuja.ac.id/index.php/profit/article/view/11084
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