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THE ROLE OF RELIGIOSITY AS MODERATION IN THE EFFECT OF BRAND IMAGE ON REPURCHASE INTENTION AMONG MCDONALD’S CONSUMERS IN BANDUNG CITY

This research examines how brand image influences repurchase intention among McDonald's customers in Bandung City, with religiosity serving as a potential moderating factor. The study employed quantitative methodology, surveying 200 purposively selected participants aged 17-45. The findings indicat...

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Principais autores: Ichsan Wicaksono, Edi Nurjahjadi
Format: Artigo
Sprog:Inglês
Udgivet: Universitas Nusa Cendana 2025-07-01
Serier:Journal of Management Small and Medium Enterprises (SME's)
Fag:
Brand Image
Repurchase Intention
Religiosity
Online adgang:https://ejurnal.undana.ac.id/index.php/JEM/article/view/20559
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