THE ROLE OF CONSUMER SATISFACTION IN MEDIATING THE EFFECT OF PERCEIVED SERVICE QUALITY AND BRAND IMAGE ON REPURCHASE INTENTION
The purpose of this study is to explain the role of consumer satisfaction in mediating the effect of perceived service quality and brand image on repurchase intentions. In this study, the criteria for respondents are people who live in Denpasar City, have made repeat purchases within a period of six...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
iVolga Press
2021-06-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
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