GENERATION Z ATTITUDES TOWARD GREEN MARKETING: A CROSS COUNTRY AND GENDER ANALYSIS
In social marketing definition, green marketing is the improvement and marketing of products layout to as far as possible minimize adverse effect level on the physical environment. As for environmental marketing definition, green marketing is defined for organizations endeavour to produce, promote...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Academica Brâncuşi
2016-06-01
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| coleção: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Assuntos: | |
| Acesso em linha: | http://www.utgjiu.ro/revista/ec/pdf/2016-03/01_Baran,%20Popescu.pdf |
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