Exploring Gen Z’s awareness of green promotion in developing markets
PurposeThe purpose of this study is to investigate the effect of green promotion on consumer awareness among university students in Nigeria. The paper illuminates the effect of eco-friendly marketing behaviour in shaping students’ knowledge and attitude to sustainable products and behaviour from an...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Emerald Publishing
2025-10-01
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| Serie: | Journal of Responsible Production and Consumption |
| Soggetti: | |
| Accesso online: | https://www.emerald.com/jrpc/article-pdf/2/1/597/10428734/jrpc-12-2024-0064en.pdf |
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