Determinants of Indonesian Gen Z’s purchase behavior on online travel platforms: Extending UTAUT model

Understanding Gen Z’s purchase behavior in online travel agents is essential to effectively engage and meet the unique preferences of this generation, fostering long-term loyalty and satisfaction. Utilizing the unified theory of acceptance and use of technology (UTAUT) as the theoretical foundation,...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Reni Dian Octaviani, Sucherly, Harjanto Prabowo, Diana Sari
Formato:	Artigo
Idioma:	Inglês
Publicado em:	LLC "CPC "Business Perspectives" 2023-10-01
coleção:	Innovative Marketing
Assuntos:	e-commerce Gen Z preferences online travel platform purchase behavior technology trustworthiness tourism industry
Acesso em linha:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18961/IM_2023_04_Octaviani.pdf
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!