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GENERATION Z ATTITUDES TOWARD GREEN MARKETING: A CROSS COUNTRY AND GENDER ANALYSIS

In social marketing definition, green marketing is the improvement and marketing of products layout to as far as possible minimize adverse effect level on the physical environment. As for environmental marketing definition, green marketing is defined for organizations endeavour to produce, promote...

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Principais autores: BARAN TAMER, POPESCU CĂTĂLIN
Format: Artigo
Sprog:Inglês
Udgivet: Academica Brâncuşi 2016-06-01
Serier:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Fag:
Green Marketing
Generation Z
Green Consumer
Green Consumption
Online adgang:http://www.utgjiu.ro/revista/ec/pdf/2016-03/01_Baran,%20Popescu.pdf
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