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The Influence of Environmental Concern and Green Marketing on Purchase Decision with Environmental Knowledge as a Mediating Variable in UPVC Products in Lombok

This study aims to identify and analyze the influence of environmental concern and green marketing on purchase decisions for UPVC products in Lombok, with environmental knowledge serving as a mediating variable. This research employs a causal-associative design and utilizes a survey sampling method...

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Principais autores: Adytya Rahmad Adam, Didy Ika Suprayadi, Handry Sudiartha Athar
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-02-01
coleção:Indonesian Interdisciplinary Journal of Sharia Economics
Assuntos:
Environmental Concern
Environmental Knowledge
Green Marketing
Purchase Decision
Acesso em linha:http://e-journal.uac.ac.id/index.php/iijse/article/view/8948
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