Relationship Between Environmental Concern, Green Perceived Value and Green Purchase Behaviour: The Moderating Role of Price Consciousness

Growing environmental concerns influence consumer buying decisions and behaviours. This study investigates the factors that affect the green purchase behaviours of Generation Z consumers in Vietnam. Employing the value–attitude–behaviour (VAB) framework, the study examines the intricacies of green...

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Principais autores:	Dinh Van Hoang, Tung Le Thanh
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Vilnius University Press 2024-12-01
coleção:	Organizations and Markets in Emerging Economies
Assuntos:	customer attitude environmental concern green perceived value green purchase behaviour price consciousness
Acesso em linha:	https://ojs.test/index.php/omee/article/view/34537
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