The impact of green marketing on consumers’ attitudes: A moderating role of green product awareness

This study aims to determine the impact of green marketing (green perceived value), green products (green buildings), and environmental concerns on Jordanian consumers’ attitudes toward buying green buildings in Jordan. The research population includes all consumers in Amman, the capital of Jordan,...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Antoun Sahioun, Abdallah Q. Bataineh, Ibrahim A. Abu-AlSondos, Hossam Haddad
التنسيق:	Artigo
اللغة:	Inglês
منشور في:	LLC "CPC "Business Perspectives" 2023-09-01
سلاسل:	Innovative Marketing
الموضوعات:	constructions consumers’ attitudes environmental concerns green green buildings perceived value
الوصول للمادة أونلاين:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18878/IM_2023_03_Sahioun.pdf
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!