An Evaluation of Psychological Pricing Strategies and Consumer Purchase Decision-Making: A Correlation Study of Grocery Retailers and Consumers in Lusaka, Zambia

Charm pricing, price anchoring and bundling are among the psychological pricing strategies used by retailers to influence consumers to make purchase decisions. There is a knowledge gap on the effect of psychological pricing strategies on consumers' purchase decisions on Zambian market. This study a...

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Detalles Bibliográficos

Autor principal:	Souvenir Siabalima
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Stecab Publishing 2026-05-01
Colección:	Journal of Arts, Humanities and Social Science
Materias:	Charm Pricing Consumer Awareness Consumer Behavior Pricing Strategies Psychological Pricing Purchase Decision-Making
Acceso en línea:	https://journals.stecab.com/index.php/jahss/article/view/1819
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