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DESTINATION BRANDING AND MARKETING OF HAINAN IN THE EYES OF CHINESE MAINLAND TOURISTS

Hainan's status as a popular tropical tourist destination in China is facing increasing competition and changing visitor expectations, making it necessary to re-evaluate its branding and marketing strategies. This study examines the perceptions of Chinese mainland tourists regarding Hainan’s destin...

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Principais autores: Lin Yuxi, Zhang Keyin, Joanna Marszałek-Kawa, Michał Dahl
Formato: Artigo
Idioma:Inglês
Publicado em: Izdevnieciba “Baltija Publishing” 2025-09-01
coleção:Baltic Journal of Economic Studies
Assuntos:
Hainan
China
tourism
brand perception
tourism competitiveness
digital engagement
Acesso em linha:http://baltijapublishing.lv/index.php/issue/article/view/3012
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