DESTINATION BRANDING AND MARKETING OF HAINAN IN THE EYES OF CHINESE MAINLAND TOURISTS

Hainan's status as a popular tropical tourist destination in China is facing increasing competition and changing visitor expectations, making it necessary to re-evaluate its branding and marketing strategies. This study examines the perceptions of Chinese mainland tourists regarding Hainan’s destin...

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Auteurs principaux:	Lin Yuxi, Zhang Keyin, Joanna Marszałek-Kawa, Michał Dahl
Format:	Artigo
Langue:	Inglês
Publié:	Izdevnieciba “Baltija Publishing” 2025-09-01
Collection:	Baltic Journal of Economic Studies
Sujets:	Hainan China tourism brand perception tourism competitiveness digital engagement
Accès en ligne:	http://baltijapublishing.lv/index.php/issue/article/view/3012
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